PHILIPPINE COSTUME, by JOSE "PITOY" MORENO.

SIGNED and INSCRIBED by PITOY MORENO on the half-title page: "To dear Sandra, / We share with you our pride and memories in the restoration of our national costume in this heritage book. / Sincerely / Pitoy Moreno".

Published by the J. Moreno Foundation, 1995. First edition, so stated.

Large format hardcover book in dustjacket, 9.5x13 inches, 340 pages. Illustrated throughout.

Condition: GOOD book, a couple small stains to the covers, binding a bit shaky, otherwise sharp, bright, clean and clear. In a GOOD dustjacket that has some shelf rubs and some bubbling to the plastic overlay.

RARE, especially so when SIGNED and INSCRIBED by Jose Pitoy Moreno. Almost never appears for sale.

About JOSE PITOY MORENO (extracts from Wikipedia):

******Jose "Pitoy" Moreno, Jr., b.1925 d.2018, was a Filipino fashion designer and one of the earliest advocates of the Maria Clara gown. He is considered the Fashion Czar of Asia. He put the world's spotlight on Filipino fashion during the 1960s, and kept it there until his retirement, paving the way for young Filipino fashion designers in Europe, the Middle East, the Americas, and other parts of Southeast Asia.

Moreno became the president of the Philippine Couture Association, the first association of fashion designers in Manila, Philippines. He was the fashion designer for the Bayanihan Philippine Dance Company. His fashion designs were exhibited at the World's Fair in Seattle, Washington and New York City. His fashion designs appeared on the pages of fashion magazines such as Vogue, Harper's Bazaar, Holiday, and Le Figaro, where Moreno introduced the words jusi, pina and lepanto to world fashion, the first time Filipino fashion terminologies were incorporated in world fashion.

Many heads of state, royalties, and celebrities from Asia, Europe, and the Americas became his clients for decades, including the First Ladies of the Philippines, First Ladies Nancy Reagan, Pat Nixon and Betty Ford of the United States, Queen Sirikit of Thailand, Queen Sofia of Spain, Princess Margaret of the United Kingdom, the Marquesa de Villaverde, María del Carmen Martínez-Bordiu y Franco, Princess Suga of Japan, Margot Fonteyn, and many others.

Moreno also authored the books Kasalan, a fashion book about Filipino weddings, and Philippine Costume, a book on traditional Filipino clothing and fashion. The French tabloid Le Figaro gave him the title Fashion Czar of Asia, sealing his status as fashion royalty. The title later was used by the Asian fashion community in defining the artistic works of Moreno. Despite the fame, Moreno was known for his rooted behavior, often giving away his prized gowns to people who could not afford lavish weddings.******