Rare 1957 MCM Monograph ADRIANO OLIVETTI Italian Designer MAX HUBER GRAPHICS La Rinascente L'ASPETTO ESTETICO DELL'OPERA SOCIALE DI ADRIANO OLIVETTI
Mid Century Modern Commemorative Monograph designed by influential Swiss Graphic Designer MAX HUBER for the high end Italian department store LA RINASCENTE, celebrating Italian Industrialist ADRIANO OLIVETTI, winner of the prestigious 1955 Industrial Design Award, the Gran Premio Internazionale La Rinascente's Compasso d'oro.
L'ASPETTO ESTETICO DELL'OPERA SOCIALE DI ADRIANO OLIVETTI by Mario Labó
Published by La Rinascente, Milan, Italy, April 1957. First edition. Monografia ideata e realizzata da La Rinascente per illustrare la figura di Adriano Olivetti in occasione del conferimento del Gran Premio Internazionale La Rinascente Compasso d'oro 1955. Title on spine: Premio la Rinascente Compasso d'oro Adriano Olivetti. Design and typography by La Rinascente in house Designer Max Huber. Text in Italian and English. Square format, stiff embossed black card covers printed in silvery grey and yellow, with yellow cloth spine printed in black, 8.25" x 8.25", 65 pages, illustrated in black & white with a frontispiece portrait of Adriano Olivetti and 62 photographic images of Olivetti's industrial design, posters, packaging, architecture, and advertising campaigns. GOOD Condition: lacking black card slipcase, cloth spine ends worn through, spine lightly rubbed but remains legible, otherwise covers are sharp and bright, internally, light signs of age and use, edge wear, and light creases from handling, overall tight, bright, clean and unmarked. Uncommon.
Adriano Olivetti (Italian, 1901-1960) Influential Designer and Industrialist, renowned manufacturer of Olivetti typewriters, calculators, accounting machines, and computers. Intellectual, politician, social innovator and pioneer of urban planning, his community based social reform projects centered on the idea that profits should be reinvested for the benefits of the whole society which are recognized today as one of the most advanced models of sustainability.
Max Huber (Swiss 1919-1992) Iconic Graphic Designer.