THE AD BOOK - A Monthly Exposition of Modern Advertising. Volume 1, Nos. 1-6, 1897; and Volume 2, Nos. 1-6, 1898.

SAN FRANCISCO: The Ad Book Press, 320 Sansome Street, 1897- 1898.

Hardcovers, textured black cloth covered boards, title and the name "Rice Bros" are embossed in gilt on the front cover, 7x10 inches, 12 complete issues including covers are bound-in, most of the 12 issues have 16 pages, a few have 24 pages.

An important and influential San Francisco journal featuring articles on typography, advertising concepts, advertising strategies, etc., with ads from San Francisco Bay Area advertisers, printers, designers, engravers, paper makers, etc.

VERY GOOD condition, the covers have some wear to the corner tips and spine ends, and a bit of rubbing; internally, the front inner hinge is starting to crack but remains well bound, the pages are lightly toned as normal, one cover is neatly stamped "Marked Copy" on the top margin but there are no marks within the issue, there is a small spot here and there, overall the pages are tight, bright, clean, clear and unmarked.